will.i.am talks to etalk, Canada's popular entertainment news magazine, at Manhattan in Montreal about his upcoming i.am clothing spring 2010 clothing line.
will.i.am say that his line is for "the creative cat, the guy that likes art, likes music, likes technology, likes to express themselves; the simple dude, the sophisticated dude..."
Working with Canadian designer, Nana Sananikone, his line will also include jackets, accessories, bags, hats and jeans.
Sananikone: "it's easy, it's much much fun, and he makes it very clear, he knows what he wants."
Manhattan's Vice President Eric Lacharite says, "Everyone is really excited and psyched about the whole product. it's really about him [will.i.am], it's his perfect wardrobe, it's his wishlist wardrobe, he truly has an understanding of the fashion and of the product itself."